Blog Traffic Is Getting Bigger and Bigger
In Hitwise’s July newsletter, its featured article talks about how visits to blogs and personal websites hit 1.9% of all internet activity in June.
Now that might not sound a lot, but the fact that the growth of blog traffic is outpacing that of “traditional” news sites is the main takeaway for me from the piece.
Over the last three years visits to blogs have grown 171% compared to 70% for news and media sites.
The newsletter reads, “Interestingly, blogs have a greater market share of visits in the UK than in the US. Blogs accounted for 1.09% of all Internet visits in Britain during May, but only 0.73% in the US.”
So why is this?
Well I think there are a number of factors at play here:
– Blogging is immediate. Something happens and it can be live on a blog within seconds. No editorial process needed. News and views are being pumped out like sausages!
– Search plays a huge part. Because there are so many blogs, blog posts are appearing more and more in search results. This Google search for information on Tradedoubler’s acquisition of The Search Works shows my post from this blog just below their own press releases. Another post on Google’s Best Practice Funding also appears prominently.
– People see blogging as an outlet for creative thought and, in some cases, egotism. In this day and age of reality TV, how more realistic can you get than bearing your soul on line where millions can read your musings.
Do you read blogs? Do you write for a blog?