"Insuring" Brands Battle It Out On TV

Watching television over the last few weeks I’ve seen a number of ads with clever tactics to drive users to their sites.

Direct Line is telling people to remember that you won’t find them on price comparison sites and that their best prices are found on their site.

I can’t actually remember who the other two are which doesn’t bode well does it?

One refers to itself as a search engine which is a marginal description if you ask me. The other has about fifteen different actors repeating the name of the URL so it gets infused into everyone’s subconscious but mine.

Fascinating how they’re trying to influence the viewer into trying their “route to policy” rather than anyone else’s and thoroughly pleasing that they “get” the relationship between TV ad viewing habits and online behaviour.

I just wish more industries and brands would step up to the plate!

(Apologies about the baseball analogy – I’ve obviously spent FAR too much time in the US recently!)