Should We Educate Searchers Or Just Get Better At SEO & PPC?
FastHosts recently commissioned a survey called Online Search Matters asking 1636 UK adults questions around their online usage and perceptions.
A whopping 24% are not aware of SEO or Search Engine Optimisation, and have no idea that search results can be influenced by website owners who embark on a robust and comprehensive content and linking strategy.
22% seem to think organic listings are paid for and 33% deem PPC or Sponsored Links as less â€śusefulâ€ť or â€śworthyâ€ť than the main algorithmic results.
Now I love a challenge and when I meet someone who says, â€śI never click on the sponsored listings because theyâ€™re paid for!â€ť I get a cheap thrill explaining just how relevant and timely they can be.
Consider the huge discounts being offered online right now. It could take days for organic results to show up a change in prices to reflect a quick two-day â€ś50% Off Sale!â€ť
But with PPC, a sale ad could be up and being clicked on in minutes………and that doubter could be a lot better off wallet-wise.
Weâ€™re the experts though. We live and breathe this stuff and I remember how hard it was when I was learning to get my head around it.
Maybe consumers just donâ€™t care?
Ignorance can breed defensiveness if challenged so how do we educate? Is it necessary to explain to consumers the intricacies of how the web works?
2009 will be a big year for SEO and site architecture optimisation as businesses get their â€śsites in orderâ€ť so they capitalise and profit when we emerge from the downturn.
Will increased relevance in both organic and paid change how people think about search?
Only time will tell….