Is This The Year of Mobile?
Maybe not……but one of these years (soon) it will be and you should be ready!
Media Week, reporting on the new IAB figures, headlined that mobile ad spend is up 99% in 12 months.
Reasons are obviously cheaper, better handsets, cheaper data packages and the fact iPhone users are seven times more likely to be checking news and info on the move.
And with prices coming down even further, sites like Facebook & Twitter easily driving people to network via their mobiles, and Microsoftâ€™s Windows Mobile 6.5 platform being released later this year, more and more time will be spent on handhelds which means more eyeballs for you!
Try and think globally too. I was in South Africa recently and TV ads were wall-to-wall driven by mobile, SMS this and SMS that. Most folks over there canâ€™t afford PCs but the ALL seem to have mobiles.
The other reason to get savvy is because if you donâ€™t, your competitors will be and thatâ€™s a bad place to be. Too many people think that a recession is for battening down the hatches and taking fright but it isnâ€™t.
Now is the time to be experimenting with this stuff. You should be drip feeding some spend and resources and building up your expertise and brand impact for when big budgets get released and you can go gung-ho!
2009 may not be the year of the mobile but itâ€™s sure as hell the year for learning about it and getting prepared for when the flood gates open and you have the opportunity to capitalize.