Letâ€™s face it, none of them have a really good ring do they?
What does sound good though is the deal!
When the announcement was made on Wednesday I was judging an SEO award where all the talk was about Google.
Figures released last week show the Government is now by far the largest advertiser in the UK.
It spent ÂŁ211m of its ÂŁ540m marketing communications budget on advertising in 2008/09, a 35% increase on the previous year, and forged ahead of the other two biggest spenders – Proctor & Gamble and Unilever. Campaigns on obesity, road safety, smoking and climate change were just some of the areas driving this.
This afternoon Iâ€™m going to judge some digital travel awards within the travel sector which centre around SEO or search engine optimization.
While big travel sites are investing heavily in agencies and in-house teams to revamp their pages, build links and create engaging and compelling content, many small businesses still arenâ€™t and itâ€™s a shame.
Interesting that Media Week has unveiled an influx of senior investors who are joining media trading platform MediaEquals in the same week the debate about newspapers charging for online content reignited.
I had the pleasure of spending some time at Haymarket Towers last week to begin the judging process at the Media Week awards. After years judging the awards, this year struck me as the first in which digital media is getting some real cut-through in the media buying and planning marketplace.
Sue Unermanâ€™s recent Media Week Comment â€śConference tweets left the chair and speakers lagging behindâ€ť had me tittering a little. There has been a fabulous trend recently for using Twitter Fall and HashTags at conferences to show live tweets on stage and solicit questions from the audience but, as Sue points out from a recent Guardian conference, it is fraught with danger as itâ€™s open to abuse.
Like buses, just as one high-profile magazine launch comes along, it is quickly followed by another.
Last week, Media Week revealed that IPC is launching a cookery title called Dinner Tonight to take on rivals such as BBC Magazines and H Bauer. This week, we unveil details of ShortList Media’s much-anticipated foray into the weekly women’s magazine market, with Stylist.
By now Iâ€™m sure youâ€™ve read the much-hyped analyst note written by 15-year-old intern Matthew Robson, published by Morgan Stanley. It indeed makes for fascinating reading, but what surprised me is that this sort of thing isnâ€™t seen more often.
Stephen Fry shouldnâ€™t worry about his little chat to a youthful throng at the iTunes Festival last night in Camdenâ€™s Roundhouse.
He was talking about piracy (ripping off entertainment type stuff illegally and without paying for it and not the ship stealing, â€śshiver me timbersâ€ť kind) to well over a thousand scallywags whoâ€™d garnered free tickets from those generous folks at Apple to see some bands later on that evening.