One of the unmistakable trends that I see happening daily in mobile advertising is for brands to launch their own iPhone Apps. Pepsi is the latest to see the “There’s An App For That” light, with their announcement today that they’ve launched an App based on the highly popular Rock Band franchise, in association with MTV.
My recent piece about local councils and their increasing investment in free newspapers certainly ruffled a few feathers amongst the people who work on said papers.
I was contacted by editors of council papers in Hammersmith and Hackney taking me to task about the underlying thrust of the article: i.e. that council papers are, by definition, a threat to local democracy because they will not criticise the hands that feed them, and that they are taking advertising revenue from commercially run local newspapers.
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