I’m writing a series of posts about my speech on the “future” of mobile advertising, which I gave at the Mobile Marketing Forum in Berlin last week – here’s the first one, in case you missed it. My definition of the future tends to be the immediate two or three years as longer than that tends to start sounding like scifi. That might be interesting, but it’s not really the bread and butter we need to be chewing at a mobile marketing conference.
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