I’m writing a series of posts about my speech on the “future” of mobile advertising, which I gave at the Mobile Marketing Forum in Berlin last week – here’s the first one, in case you missed it. My definition of the future tends to be the immediate two or three years as longer than that tends to start sounding like scifi. That might be interesting, but it’s not really the bread and butter we need to be chewing at a mobile marketing conference.
Last week saw the MMA’s Mobile Marketing Forum in Berlin and jolly good it was too. If you missed it, I’d say that you missed the best mobile marketing conference in the last 10 years, with a chance to hear from brands like BMW, Coke, Nike and Pepsi – and to mix with these pioneering thought-leaders them too. It really felt that mobile marketing had passed its tipping point and had finally come of age. It’s been a long wait, but it’ll be worth it in the end.
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