BA Strike – Customers Sound Off Using Social Media
Being affected by the strike – my wife and I are supposed to be flying to Seattle on the 26th for what’s left of Xmas with her family – I thought I’d experiment with a post on the BA Strike calling for people to tell their stories.
Tweeting the post gained a little traction, 15 re-tweets according to Tweetmeme, but what I didn’t foresee was quite how much traffic and comments – over 60 so far – would come through search and word of mouth.
Given the magnitude of the situation, regular newspapers are dominating the search engine results pages, but my post seems to be getting through helped by a plug on Jeremy Vine’s BBC Radio 2 show yesterday by Sylvia Tidy-Harris.
Other brands have tried to get in on the action and bidding on related keywords which, as a victim of all this, leaves a little bit of a sour taste in the mouth, but I’m all for creativity as well so will sit on the fence.
Suffice to say, this whole rigmarole is turning out to be a great case study for social media marketing. Some of the people commenting on my post may be doing so for the very first time, but it goes to show that if you give people a platform to sound off, they’ll do it in spades…..
