Social Media Discussed at CES 2010 Digital Hollywood
Coming into the last day here at CES – Consumer Electronics Show here in Las Vegas and I’ve had great fun playing with a lot of gadgets, phones, netbooks, PCs and robots!
The Digital Hollywood sessions have been worth sitting through. Some very senior folks have been on large panels discussing digital advertising and what we can all expect in 2010.
What’s driving the conversation is Social Media, partly because it’s a phenomenon gaining more mainstream marketer attention because of the dizzy rise of Twitter & Facebook, but also because of the measurement conundrum.
As one speaker said – “We can’t report on the metrics if we don’t have a single way of doing so.”
Well anyone who is in the thick of Social Media Marketing will know there are a myriad of ways to track ROI but it really depends on your goals. I suspect what many brands don’t find appetizing is all the heavy lifting involved. One panelist said they’d had conversations with a big brand who had recently hired 40 people simply to track, monitor and respond online to customer queries or issues on social networks.
If you’re going to do Social Media right you need to invest in people to be sociable on behalf of your brand.
Social Media are the tools you use, Social Media Marketing is the discipline your marketing teams should employ to keep the conversation around your brand positive and alive.
Other topics included mobile. No one would be drawn on “the year of mobile” question but the feeling was upbeat now we’re coming out of the recession.
Given the amount of gadgetry on show here, it doesn’t take a genius to work out how important integrated marketing is going to be. Not just online/offline, but between devices.
The big message was around joined up efforts to not only push messages out in a unified way, but the need to track it back and understand where each channel fits in the mix.
Check out these posts for more from the show and some photos too!
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