Simple ROI Tip for Corporate Blogging
Lovely post from Jason Falls – aka Social Media Explorer – who gives some excellent advice for all you doubting Thomas’s who want hard ROI numbers for your social media efforts.
In short, you take a look at your blog post rankings, find out what the CPC would be for those major key terms at those positions on Google, Bing and Yahoo! and multiply that by the amount of traffic you get.
Tomorrow I’ll explain why PPC is crucial to reputation management!