Learning from Vodafone to Keep It Clean
Last week’s Twitter comment by a Vodafone employee was unfortunate.
To be honest, something like this was bound to happen. But one rogue Tweet in amongst millions of corporate others doesn’t make social media some kind of danger area to be avoided.
Business owners shouldn’t panic but just take a step back to review their procedures, training, password protection and strategy, to minimize something like this happening to them.
What doesn’t seem clear is whether it was a disgruntled employee or one who just flicked the wrong switch.
What we do with @MSAdvertising is separate our personal accounts from applications we use for working the corporate feed.
Keeping the company and personal accounts clean and free of each other would be one step in the right direction, making it difficult for staff to tweet the wrong thing to the wrong followers.