Daily Archives: March 11, 2010

UM boss sees some Call Girl action

 

UM became the scene of some saucy antics last summer, when ITV2 decided to film the current series of Secret Diary of a Call Girl at the agency’s Clerkenwell offices.

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UM’s Amanda Barrett plots gastropub for sleepy Surrey

 

UM’s radio specialist Amanda Barrett is settling back into her day job after her undercooked lamb dashed her hopes of being crowned Masterchef champion.

However, although Barrett says it is “all about radio and media for now”, she still hopes to pursue her passion for cooking and food at some stage in her career by opening her own gastropub.

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Mark Craze is fabulous at 50 at Ivy Club celebrations

 

Havas Media chief executive Mark Craze shows no sign of slowing down as he hits 50, with a birthday party for 80 friends and family on the top floor of the Ivy Club.

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Mindshare’s celebrity fans win Heat jackpot

 

Mindshare trounced London’s rival media agencies in Heat magazine’s inaugural celebrity quiz, thanks to their superior knowledge of “Celebrity Sandwiches”, “Who is the Fattest in the Boyband” and “Girlband Arithmetic”.

 

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What makes us humans talk about one thing more than another?

Terrygate has been running for a while now, but I think it’s fair to say all planners and buyers would like their client’s ad campaigns to be “talked about”. People often discuss TV programmes the day after they aired (rant or rave). We’ve got endless research on this subject and in the main, we’ve found the shows that are talked about most are the ones that tackle hard hitting subjects – ones that make you think. Earlier this year, the top of the pile was C4′s Kevin McCloud: Slumming It, closely followed by Sky’s Ross Kemp in the Middle East and C4′s film on Mo Mowlem. It’s not just documentaries, but new series like Shameless and 24 also scoring highly.

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