Monthly Archives: June 2010

Cannes Lions 2010 – Digital Insights, Videos and Interviews

It was quite a week in the south of France last week. The annual gathering of several thousand creatives, advertisers, marketers and tech bods, was the best yet for those into digital.

Read more on Cannes Lions 2010 – Digital Insights, Videos and Interviews…

Channel 4 News to be revamped in post-Big Brother shake-up

The Guardian is reporting this morning that Channel 4 plans a major shake up of its news operation in the wake of ‘Big Brother’, which will free up £70m annually. Read more on Channel 4 News to be revamped in post-Big Brother shake-up…

Brands are waking up to the value of magalogs

Customer focused magazines can be made better by using data and technology to deleiver a better magazine

MacKenzie calls for Trinity Mirror board to sack Sly Bailey

In his column in The Sun today Kelvin MacKenzie has called for Trinity Mirror to sack chief executive Sly Bailey. The former Sun editor calls her years at the helm of Trinity Mirror a “disaster for the readers, shareholders and the employees”. Read more on MacKenzie calls for Trinity Mirror board to sack Sly Bailey…

The New York Times plans public beta for web experiments

This sounds like a very cool idea. The New York Times is planning to introduce a public beta area called “Beta620″ to try out fresh web ideas not all of which will make it to the main NYtimes.com website. Read more on The New York Times plans public beta for web experiments…

Deadline set to find buyer for Le Monde

The FT reports that Le Monde has set a deadline of June 28 for finding a buyer, which is a move that could rule out some from the race to save the paper that is seeking an investment of €80m ($98m) and €120m. Read more on Deadline set to find buyer for Le Monde…

ITV, Rob Green, Beckham’s Face & Social Media

Well what a weekend!

 

I get a duck playing cricket, we lose the game because our skipper drops two sitters in the final over when we need one wicket to win, and then Rob Green gives my (American) wife a reason to gloat for the next 4 years!

Read more on ITV, Rob Green, Beckham’s Face & Social Media…

Social media to get bigger role at COI

Mark Lund, chief executive of the COI, speaking at Media 360 said social media would have an increasingly larger role to play in the government’s communications strategy. Read more on Social media to get bigger role at COI…

FMCG brands not even sure they should be in social media

Kevin Brennan, the UK marketing director (snacks) at Kellogg’s speaking at Media 360 conference said that he wasn’t sure that consumers wanted FMCG firms in the social media space. Read more on FMCG brands not even sure they should be in social media…

Now for the science bit: why too much focus on TV is ‘as bad as using no TV’

TV’s having a grand time at this year’s Media360 – so far. The channel won the Great Ideas Lab ‘battle of the mediums’ contest, while its continuing power to generate awareness and sales was lauded by both Aviva marketing chief Amanda  Mackenzie and by Les Binet of DDB Matrix in his ’10 tips to communicating in a recession’ talk. Read more on Now for the science bit: why too much focus on TV is ‘as bad as using no TV’…