PPA – McIIheney introduces “new era of communication”
A great event last night in the Charlotte Street Hotel saw some of the luminaries of consumer magazines court the biggest names in agency press planning and buying.
PPA CEO Barry McIIheney introduced what he explained as the beginning of a ‘new era of communication’ with agencies and clients. He fronted what he called a period of past inactivity and alluded to better dialogue from now on.
Matt Teeman, chairman of the PPA marketing board and director of advertisement sales at BBC Magazines talked about investment in technology platforms like the ipad and openness in terms of keeping media agencies and their clients better informed mentioning the new PPA website.
Mark Frith, editor of Time Out, the current PPA international magazine of the year talked about how forceful magazines could be in the retail sector because of their unique content and perspective on future reader’s trends and needs. All very good and much needed in terms of redressing the damage done during that period of inactivity. We will all do well out of a stronger PPA with more backbone and a championing voice for magazines.