Bread Demographics
Noticed at the weekend that the Sunday Times Magazine was crammed full, not just with messages for sofas, kitchen frontage and cheap chinos, but with adverts selling bread.
Asda, Tesco and Hovis were all there in full-page spreads. Were they hoping to get a rise out of punters as they lay in bed reading and contemplating the weekly shop later?
Not sure why bread especially was on the menu. Maybe the ad sales guys were on a roll or the planner’s spend wasn’t fully baked.
Suffice to say, they popped up and out at me and must have cost a small fortune.
Print must still be worth it if brands are spending that kind of dough.
