There is beyond doubt a drive for motors advertisers to take a campaign on Amscreen’s forecourt network of digital screens. I guarantee that will be the last intentional motoring-related pun I include in this piece.

Yes, obviously the forecourt environment is ideal for motors advertising. What’s interesting, however, is the varied use of the network by these advertisers which to my mind makes a compelling point about the flexibility and possibility provided by digital signage. It isn’t ‘one size fits all’; what it is, I believe, is ‘one cloth can be cut to fit all – and still look good!’. In this case, the Amscreen network’s flexibility makes it appropriate for all motors manufacturers, regardless of the kind of vehicle, the potential driver of that vehicle, or the required message communication. Read more »