MTV’s Skins proves too much for US advertisers
More than half a dozen advertisers have pulled their ads following its premier. They include Taco Bell, Subway, H&R Block, Wrigley, GM and Schick Hydro.
This is a complete reversal of fortune for MTV which had a strong line-up of advertisers in the premiere, but pressure from the Parent Television Council (PTC), as Campaign reports, has done the trick.
All you need to do is check out these trailers to see what the PTC and advertisers were getting so excited about – the reverse trailer is particularly good.
MTV Skins – Reverse Party Trailer [REVERSED]
Skins US (First Trailer of US Remake) on MTV