This is a post by Kathryn Jefferies, head of media, Equi=Media

TV ad targeting is set to be a hot topic in the UK and the move
represents a big shift for the TV industry. Behavioural and contextual
targeting has been on the rise in the online world for some time and it
is only natural that marketers start looking at how they can extend this
intelligent use of data to other mediums. Read more on The Advent of TV Ad Targeting…