So, it’s engagement then. C4 has decided that is to be the theme of the next in their successful Plannertarium series.
‘Engagement’ has been doing the rounds in the marketing industry as a must-have brand strategy for about a decade. The prevalent debate around it is distilled in the famous phrase “From interruption to engagement” I can trace this phrase back to about 2005 and to many sources including Sir John Hegarty and Sir Maurice Saatchi but its original author seems to be lost somewhere in the algorithm. Read more »