Monthly Archives: January 2012

The Art of War – as told by Liam Mullins

If you’re reading this, chances are you will be in media. And the chances you will be doing some negotiating today. Well, that’s what you’re bloody paid for anyway. Read more »

From atoms to bits…and back again?

The predicted transfer from atoms to bits, as described by Nicholas Negroponte, is not going exactly to plan. We still seem to place a value on atoms, whether it be through increasing sales of DVD boxed sets or experiencing music in many ‘analogue’ forms. But then digital/analogue is a binary way of seeing the world…

Media by any other name just aint….

(not a mall)

So, as I usually do, I’m typing this into my blackberry on my commute to work – Read more »

Video wins – dispatches from CES

I’ve just spent a week in Las Vegas – not gambling or watching the shows but contemplating the future of our industry.

This is my fourth year of attendance at the Consumer Electronics Show, and the overarching vision of our business presented this year, is that more so than ever, video remains at its heart. In 2012 all the attention was on TV. There were all manner of smart TVs on show, demonstrating IP connectivity, motion control and thinner than ever, but they were all still recognisably devices for watching video. Read more »

Who can Procurement trust?

I have just read an article that summarised the findings from interviewing 250 procurement people from around the world. The interesting statistics that stood out to me are that they on average spend 25% of their working day in collating data on the marketplace and suppliers. Then 92% of the respondents rely on getting this data from their suppliers. With 60% replying on ‘costly management consultancies’ for this same data.

For me this is quite staggering. Of course you get the most reliable spend data on your organisation from your supplier as it will always be better than your Accounts Payable system. But knowing your market and the category of spend that you are responsible for is a key part of any procurement person’s role – can you trust suppliers to be open and honest, or will they want to play a game in controlling the data that they will provide you. What happened to Mintel reports; Keynotes; attending industry conferences; reading relevant market publications (such as Media Week); using Google to search for this information and of course talking to peers and suppliers is part of the data gathering process. When I talk to Procurement people about the basics e.g. industry magazine subscriptions, they say that they cannot afford it. One of my clients last year was a High Street retailer and I was passing them my old back copies of my magazines. Read more »

Cooking with Gas Part 3 – New Year’s Resolutions

With the thought of mince pies and cake rapidly being replaced with the opportunities and commitments of the new year, I thought I’d share this piece by Strategist Charlie Wright on why the annual planning cycle or, to give it a seasonal edge, annual  new year resolutions aren’t the best way of achieving objectives.

Read more »

The technology we will be using more of in 2012

It’s that time of year, when the turkey leftovers finally get chucked in the bin, you regret visiting the sales as you have 25 days to payday, and you start to wonder when it all gets back to normal.

So over Christmas, addicted to Twitter as I’ve been, I’ve seen a lot of lists discussing “the biggest trends in 2011” and predictions for what will be big in 2012.

So as a special January treat here are my thoughts on the technology we will be using more of in 2012. Read more »

2012 – The Year of Mobility

Consumer media consumption is already mobile. The media business needs to look at the right indicators.

Jobs