Monthly Archives: February 2012

“I am not young enough to know everything” Oscar Wilde

By February 29 2012, 10:36 pm 2 Comments

“Just had a flashback – Caesar the Boogieman?”

A friend posted this on Facebook over the weekend.  Chances are if you didn’t grow up in Kent in the Eighties, you have no idea who we are talking about, (he was a “popular” radio personality, whose show on Invicta FM was required listening).

Thinking about this made me remember in particular, how I spent ages wondering what he looked like, and I remember finally seeing his picture in the local paper.

When I remembered this, I had to check myself.  “Really?” (I thought on the train with my laptop, Blackberry and iPhone laid out in front of me).  How did I not know what he looked like? Read more »

Living la vida luxury

By February 29 2012, 2:25 pm 1 Comment

Boodles, Heathrow Airport

There have been quite a few pieces of editorial written recently about the continued health of the luxury market, driven by both homegrown purchasing and luxury tourists travelling not just to UK shores, but to UK stores.   Read more »

The secret to a great media office

By February 28 2012, 4:28 pm Comments Off

When we moved into a pristine, amazing shiny Charlotte Street office three years ago, we thought we would be there for a good few years to come.

However this weekend we moved our office to Soho to somewhere that can accommodate our 50+ people without feeling squashed. Read more »

Sky at a crossroads?

By February 23 2012, 9:32 am 1 Comment

Sky has been rightly praised for offering access to its content to non-subscribers via the web BUT it raises questions about how they keep existing subscribers locked in. If it is all about adding value to existing subscribers, will reducing the amount of TV advertising exposure they are subjected to be part of that strategy?

5 years on Twitter vs 7 months on Google+…which has netted me more followers?

By February 22 2012, 10:34 pm 2 Comments

I noticed something interesting yesterday, I was close to having the more followers on my Google+ account than on Twitter.  Nothing too thrilling until you realise I’ve been on Twitter almost 5 years and Google+ little over the same amount…of months.

Two things before we dive in…1) this is not a Google+ love post nor a Twitter bashing one.  Neither has a specified use or way of using it.  I enjoy using both platforms and use them for different reasons (personally and professionally).  I get very different things from both.  2) It’s also very important to not mistake this post for me believing only numbers is important.  Having a huge following that does something for you is better than simply having a huge following…proverbial butts covered, let’s push on. Read more »

The Media Yes Man

By February 21 2012, 9:11 am Comments Off

I appreciate in media we are a bunch of cynics. Even more so when you are a media buyer.  ”No” is the new black.

I remember going to meetings with a day book and taking great pleasure in opening it on a blank page. I listened for 20 minutes before making a disparaging remark, closing the book without drawing so much as a doodle and leaving. Read more »

The future is here blah blah blah…

By February 20 2012, 4:00 pm Comments Off

What a start to the year it’s been for IPTV, scarcely out of the news each week since January moved in and the numbers are looking good. Once we moved past BARB’s attempt in January to tell us that online viewing had plateaued, (viewing on PC/Laptop only grew 3% YOY was the headline, buried in the copy was the news that users switched to accessing content through set-top boxes, mobiles and tablets instead) then the numbers started rolling in. C4 banked stellar numbers on 4oD in November, BBC iPlayer recorded half a million hours of viewing on Boxing Day and then posted 4.3m visits on 2nd January – its record day to date. Read more »

Hold on to your Pinterest…

By February 14 2012, 3:40 pm Comments Off

I’ve had a Pinterest account for a few months now, I logged in, saw how it worked, determined it’s value for me and headed off.  It wasn’t for me (I have other tools to get the same effect).  I’ve checked back in every so often as I get emailed when someone follows the three boards I made (one of which has nothing on it).  This alone got me thinking about its potential and user base way before everyone lost their minds about it recently.  Now don’t get me wrong, I, like the next man (or not as the case may be…) am not against pinning or Pinterest, but the facts remain clear and context remains everything : Read more »

‘Diffusing innovation’ – in action, in the airport

By February 13 2012, 5:29 pm Comments Off

Targeting the tech-savvy

In 1962 Everett Rogers’s ‘Diffusion of Innovations’ defined individuals’ adoption of a new technology or idea as putting them in one of five groups:  innovator, early adopter, early majority, late majority and laggard.   When people want to gauge how quickly technological developments make it from launch to commercial success they often look at the speed through which they pass into the ‘majority’ phase – critical mass, where they get a life of their own. Read more »

The 10 rules of media email etiquette

By February 13 2012, 8:37 am Comments Off

Hello media land, happy Monday.  Sorry for the absence the last couple of weeks.  A combination of writers block, effective anger management coaching and a number of pitches has got in the way.

Read more »

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