“Just had a flashback – Caesar the Boogieman?”
A friend posted this on Facebook over the weekend. Chances are if you didn’t grow up in Kent in the Eighties, you have no idea who we are talking about, (he was a “popular” radio personality, whose show on Invicta FM was required listening).
Thinking about this made me remember in particular, how I spent ages wondering what he looked like, and I remember finally seeing his picture in the local paper.
When I remembered this, I had to check myself. “Really?” (I thought on the train with my laptop, Blackberry and iPhone laid out in front of me). How did I not know what he looked like? Read more »
Boodles, Heathrow Airport
There have been quite a few pieces of editorial written recently about the continued health of the luxury market, driven by both homegrown purchasing and luxury tourists travelling not just to UK shores, but to UK stores. Read more »
When we moved into a pristine, amazing shiny Charlotte Street office three years ago, we thought we would be there for a good few years to come.
However this weekend we moved our office to Soho to somewhere that can accommodate our 50+ people without feeling squashed. Read more »
Sky has been rightly praised for offering access to its content to non-subscribers via the web BUT it raises questions about how they keep existing subscribers locked in. If it is all about adding value to existing subscribers, will reducing the amount of TV advertising exposure they are subjected to be part of that strategy?
I appreciate in media we are a bunch of cynics. Even more so when you are a media buyer. ”No” is the new black.
I remember going to meetings with a day book and taking great pleasure in opening it on a blank page. I listened for 20 minutes before making a disparaging remark, closing the book without drawing so much as a doodle and leaving. Read more »
What a start to the year it’s been for IPTV, scarcely out of the news each week since January moved in and the numbers are looking good. Once we moved past BARB’s attempt in January to tell us that online viewing had plateaued, (viewing on PC/Laptop only grew 3% YOY was the headline, buried in the copy was the news that users switched to accessing content through set-top boxes, mobiles and tablets instead) then the numbers started rolling in. C4 banked stellar numbers on 4oD in November, BBC iPlayer recorded half a million hours of viewing on Boxing Day and then posted 4.3m visits on 2nd January – its record day to date. Read more »
Targeting the tech-savvy
In 1962 Everett Rogers’s ‘Diffusion of Innovations’ defined individuals’ adoption of a new technology or idea as putting them in one of five groups: innovator, early adopter, early majority, late majority and laggard. When people want to gauge how quickly technological developments make it from launch to commercial success they often look at the speed through which they pass into the ‘majority’ phase – critical mass, where they get a life of their own. Read more »