Apple has mastered the art of getting massive global coverage for its new products even when it has little to announce.
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Monthly Archives: March 2012
Tribes by Liam Mullins
In the last 5 days I have not drunk any alcohol or caffeine, I’ve also had a minimum of 8 hours sleep every night. Oh, and I’ve also cycled 27 miles Monday and Tuesday AM.
A New Poster Girl. Or Boy.
Every week our team of up’n’comin’ grads nominate an “ad of the week”; it’s something they might have liked or loathed, but that they feel is particularly effective vs. the ad’s likely objectives.
A recent winner was the Plan UK interactive outdoor ad on Oxford Street. This ad made headlines as it showed a different video to men and women, using facial recognition technology to identify gender.
Amongst our young stars it won plaudits for integrating facial recognition technology (it’s something that we use in our research business and exciting to see it being used in outdoor advertising). Read more »
