Monthly Archives: April 2012

Why do the Germans beat the Brits at media conferences?

I’ve just returned from Dusseldorf, where I presented the keynote speech at the German broadcasters’ ‘TV Effectiveness Day’ at the hugely impressive Tonhalle.  It was my third time presenting at this event, and this was the best of the lot. Everything passed by with a ‘Vorsprung Durch Technik’ efficiency, the entertainment was first class and the catering alone cost more than most conferences cost to stage in total.

What impressed me most was the attendance. Well over 1,300 attendees, of which almost 1,000 were from media agencies or advertisers. In fact, the number of advertisers alone – around three hundred in total – is more than I’ve seen at a year’s worth of media events in the UK. Read more on Why do the Germans beat the Brits at media conferences?…

Instagram is just the start

If you were surpised by the fact that Facebook was willing to pay $1bn in cash and stock for Instagram then be warned: this is the just the start.

Despite everything that’s going on in the wider economy, all the indicators point to a digital economy klondike. This gold rush will be initiated and funded by the East and West Coast US, regions that appear to be effectively recession-proof for the foreseeable future. Read more on Instagram is just the start…

Wardrobe Malfunction

A couple weeks ago, I was in Liverpool, enjoying the festival of peach nylon and mahogany sprayed flesh that was Ladies Day at Aintree. Read more on Wardrobe Malfunction…

Reading between the lines

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The packed commuter train is such an anti-social environment.  Putting the avoidance of eye contact to one side, one used to be able to get a crude, stereotypical take on what other people in the carriage were like by the newspaper, magazine or book they were reading.  But with the anonymous array of mobile devices to hand, individuals just morph into a colourless crowd.

Based on a very biased sample of train carriage commuters travelling in to London from the Home Counties, there is an awful lot of electronic reading on mobile devices.  I would say 40% on my journey today were reading books, newspapers or magazines on their e-readers or tablets, others (let’s say 25%) were either playing games or catching up on e-mail or social media on their phones.  Another 30% or so were reading a printed newspaper, magazine or book.  The rest were asleep.  No one was talking. Read more on Reading between the lines…

Newspapers hope to enjoy Indian summer

Just what magnitude of editorial resource are national newspapers designating to the Olympics?

The question is an interesting one, as there is a school of thought that Twitter will be the de facto news feed during the Olympics, gazumping all the hard work undertaken by national newspapers.

Read more on Newspapers hope to enjoy Indian summer…

The Art of Lunch

So, its about time I wrote about one of my favourite subjects. LUNCH.  Or more specifically the media lunch. You may have read about the Getlunched.com social lauch recently?  I think this is a great idea.

Before I talk about why, I thought I’d talk about the art of the lunch -  particularly because of a lot of recent chats with brow beaten media owners centre on the new crop and the fact they don’t seem to get it.  The guys that work with me are indoctrinated in some ground rules for being the perfect media owner lunch guest, and how to make lunches as useful as possible. I thought I would share them with you: Read more on The Art of Lunch…

The Age of Big Data

Is it just me, or everywhere you turn do you hear the phrase “Big Data”?  So what does this mean anyway?  (And isn’t this the kind of phrase that should be introduced by the guy who does the overly-dramatic voices for X-Factor?)

“Data” has come of age for several reasons…the Internet, Smartphones and the increasingly connected way in which we work, shop, seek out information and socialise.  Social networking in particular has created forums in which we share online, and make public, more personal data than ever before. Read more on The Age of Big Data…

The Opposite Of A Brand Advocate

I conducted a piece of brand research a couple of years ago, which dared to raise a question few people in marketing ever ask; “are there any brands out there that you would refuse to buy, at any price?”

The answer, at the time, was an unqualified ‘yes’! It was remarkable how many markets and brands were deemed toxic by consumers, many of them in the services sector. These were spontaneous outpourings of rage – we just gave them time to get it out of their system. There were many numerous examples of poor, almost non-existent customer service, especially at those times when customers are most in need; when the technology goes wrong. Read more on The Opposite Of A Brand Advocate…

Not even Icarus would be foolish enough to launch a Sunday tabloid from scratch

Who the hell would launch a Sunday national tabloid newspaper from scratch in a market which is chugging along like a battered old printer?

Well, step forward one Rupert Howell, the Hush Puppy wearing advertising veteran who nearly made it to the top of ITV and was last rumoured to be a candidate for the chief executive’s role at the RFU (rugby football union). Read more on Not even Icarus would be foolish enough to launch a Sunday tabloid from scratch…

Digital Switchover: One million quiet TVs are about to make a lot of noise

The digital switchover in London is happening in two stages between now and the 18th April. This symbolises the largest change in British media history since the advent of colour TV, in 1969.

Suddenly the three major commercial broadcasters who dominated the terrestrial TV world face a new wave of competition; now they are just one of the 40 strong crowd of different broadcasters. The impact of this on the marketing industry is profound. Read more on Digital Switchover: One million quiet TVs are about to make a lot of noise…

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