Did you see this? It is a QR code that only appears when the pint of Guinness is full – a concept created by BBDO NY.
I saw this and thought it was very cool.
The effectiveness and reach of QR codes came up as a question at a recent Brand Republic conference I attended. The general consensus amongst advertisers seemed to be that they didn’t yet elicit significant usage or uptake. Many find them useful as a PR tool, when they are linked to something different – like the example above. Read more »
The AGM, sometimes referred to as the “annual geriatrics’ moan” or more commonly “annual general meeting”, is suddenly becoming something of a place to be -an event where scalped big earning chief executives are paraded in front of angry shareholders as penance for years of over-indulgent remuneration amidst falling profits.
It never used to be the case; AGMs used to be a boreathon, where dividend, auditors and executive pay would be silently approved by corporate shareholders who could never be bothered to show up. Read more »
In the last few years you may have noticed how the global recession has impacted upon our collective psyche. Whilst the nineties and noughties witnessed a throw-away society and mass consumerism recently a new consciousness has emerged – a ‘make-do-and-mend’ mentality and a return to frugality, dubbed ‘austerity chic’. These phenomena have heralded a new popularity of old skills like sewing on buttons, darning socks and growing your own vegetables.
Media and celebrities have caught onto the trend through programmes like Kirstie Allsopp’s ‘Handmade Britain’ and ‘Homemade Home’ which extol the virtues of domesticity and show viewers how to make items such as decoupage tea lights and clay-baked gift tags. The Duchess of Cambridge is a key exponent of this trend, recycling her hats and outfits and even swapping them with her mum. Read more »
Listening to the radio this morning, I heard U2’s “It’s a beautiful day” and it kind of summed up my week. Unlike last week’s earworm the Rolling Stones “I can’t get no satisfaction” which was far more relevant (and for once I don’t mean Mrs M). It got me thinking in a far too Wogan-esque vein, that we should have soundtracks for our days, and more specifically we should have soundtracks for our job roles. Read more »
I’m a sucker for a good quotation. The best can make a point far more eloquently and concisely than I ever could, which is why I use them in my presentations all the time. Sometimes it may be historical figures – for example Henry Ford’s “a man who stops advertising to save money is like a man who stops a clock to save time” or Samuel Johnson’s famous quote about advertising overload (written in 1759).
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Anyone else catch “Ad Men” on Sky Atlantic? Great to see our own legends of the small, and large screen, talking about how Ad Land developed, being influenced by the US industry, the creativity of the 70s through to the excesses of the 80s. Favourite moment was Ridley Scott telling the story of when someone suggested as he was so great at making ads, he might consider making films.
And it was a great excuse to include many of our favourite ads pack into an hour. From the BA “Face” ad to the Guinness Surfer, so many of the ads, did that very special thing of giving me a #Tingle. You know that special feeling you get when something moves you and literally makes your hair stand up on end? Read more »