
The National Readership Survey (NRS), which reports on the official readership estimates for the nation’s print titles, has published its latest set of results today. Dare I say the obvious, but the diminishing readership of printed newspapers is a real headache for the publishing industry. It’s also a headache for me and others who are increasingly fed up constantly reading about their demise. It feels like a week can’t pass without some negative announcement or comment: Johnston Press scaling down some of their titles from a daily to a weekly operation; Leveson; Trinity Mirror’s shareholder displeasure; Leveson; Rupert Murdoch’s prediction of newspapers lasting just twenty more years; Leveson; and so on. And in related news, The Newspaper Marketing Agency, the trade body for the medium, has rebranded in a shrewd move to Newsworks. Read more »

