Daily Archives: June 1, 2012

Are newspapers giving you a headache? Keep taking the tablets

Newspaper 04

The National Readership Survey (NRS), which reports on the official readership estimates for the nation’s print titles, has published its latest set of results today.  Dare I say the obvious, but the diminishing readership of printed newspapers is a real headache for the publishing industry.  It’s also a headache for me and others who are increasingly fed up constantly reading about their demise.  It feels like a week can’t pass without some negative announcement or comment: Johnston Press scaling down some of their titles from a daily to a weekly operation; Leveson; Trinity Mirror’s shareholder displeasure; Leveson; Rupert Murdoch’s prediction of newspapers lasting just twenty more years; Leveson; and so on.  And in related news, The Newspaper Marketing Agency, the trade body for the medium, has rebranded in a shrewd move to NewsworksRead more »

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