The is the first in a series of blogs around the highs and lows of setting up my own Digital Out of Home media sales business
I recently launched my own Digital Out Of Home (DOOH) media sales business [plug: done] and was lucky enough to be able to get it off the ground without having to enter the Dragons Den! I’ve worked in the DOOH arena for a while now, so it was the natural place for me to launch my new business. Stick to what you know, as they say. But, what would those scary dragons have thought of my idea had I entered the Den. Well, a quick look at the astonishing growth in the DOOH sector would’ve provided a strong opening gambit, but would it have been enough to get their money (in exchange for 49% of my business!)? Read more on Launch Pad…
Sports such as gymnastics, athletics and swimming will be hoping that the London 2012 Olympics will provide a shop window to potential sponsors wanting to cash in on the expected success of English sport.
If the likes of UK Athletics can’t convince sponsors of the virtue of sponsoring domestic athletics during the Olympics, then it never will.
That is why it is little surprise that UK Athletics is poised to introduce a new multi-sponsor strategy and end its long-term sponsorship deal with Aviva, up for renewal at the end of the year. Read more on UK Athletic’s divorce from Aviva is no surprise…
Do you think footballers wages are too high? If you disagree, you are in a small minority (or a pro-footballer; in which case, what the hell are you doing reading MediaWeek?!). The bottom line is that those wages are set to rise – and whether you agree with this or not – there are good reasons for it.
BT and Sky have just bought the Premier League rights for the next block of three years, at a whopping 71% price increase. That is a massive raise, but importantly it is significant because it represents 1) the increasing value of great (and live) content, and 2) the massive disruption that our industry faces in terms of how we ‘purchase’ entertainment through subscriptions and advertising (or both). Read more on “Footballers aren’t overpaid, it’s just their market rate.”…
Last week BT pulled off one of the more audacious sporting rights coups of recent years. Its successful premiership rights bid blindsided the marketing and media community who had largely assumed that the rights would go to the usual suspects.
But… and there’s always a but, securing the rights is just the first step in an incredibly expensive sporting adventure.
BT has agreed to pay £246m per season for 38 live matches. Excluding injury time, that boils down to nearly £72,000 per minute of live football.
Now, in addition to this chunky payment, they have to find the budget to establish a channel and all the cash-heavy infrastructure that accompanies such an endeavor.
This includes meeting all the legal and regulatory requirements to get a channel on air. Then they need cameras and camera operators, outside broadcast facilities, production and editing, high-profile hosts for their programme and super slick advertising sales teams.
Even assuming that BT can lease or piggy-back existing Sky/BBC resources, they’re still looking at multiple millions of additional pounds per year just to get the matches on-air.
With just 720,000 BT Vision subscribers, this is a confident power-play for BT – a bet that the broadcast landscape is on the cusp of transformation and a bet that BT can afford to wage on the back of a 42% increase of year-on-year profit to £2.4bn.
Read more on How much will BT spend?…
Grayson Perry in less 'formal' dress
Grayson Perry’s examination of British taste and class concludes tonight with…The Upper Classes
I don’t imagine C4 are expecting it to rival the football (and its programmes like this that 4OD was made for) but alongside 56 Up, this is turning into a vintage year for bold documentary television.
Read more on On TV tonight: The last taboo in targeting?…