Dual language creative execution targeting wealthy Chinese market

Farhad Koodoruth’s ‘Think BR’ piece (http://bit.ly/Ps9oWW) ‘Where is the market for luxury brands?’ yesterday tapped into a subject that’s dear to our hearts at JCDecaux Airport.  He asks, ‘Where are these big spenders? And how do you reach them?’.  We believe that we can give a very good account of ourselves in answer to both these questions. Read more »