Having been on the sales side of media for so long, it was strange to start receiving emails and calls from other companies selling me stuff. It has proved to be a real eye-opener.

It all starts when you first register your business at Companies House (CH). The post starts arriving from businesses trying to sell me accountancy, tax and legal services. I confess that ALL of it went in the bin. The chances are that most new companies will already have their financial and legal affairs in order, and usually with companies that have been personally recommended to them. Perhaps send it to me after 6 months when my needs might have changed, or when I have discovered that I need to find a new supplier of these services. So, timing is clearly important. Read more »