The latest research from Starcom MediaVest Group’s Emerging Spaces research programme shows that the London Olympics mark a watershed in TV viewing behaviour.
We asked 1,010 adults (aged 18+) across Great Britain about how they followed the London 2012 Olympic Games, using different media channels.
TV came out on top with 41.0m watching any televised events, and 38.8m watching live footage. Read more »
