Daily Archives: August 30, 2012

The public stuff sells itself

 

I was lucky enough to visit the Olympic Park a couple of weeks ago during the Olympics. My tickets weren’t for the Olympic stadium, the Velodrome or the Aquatics Centre. No, I was there to watch Handball! Ok, so Handball may not be top of everyone’s list but it gave me a chance to take in the amazing spectacle that is the Olympic games; to walk around the park and to soak up the atmosphere of this once in a lifetime event.

For most of us who work in media, a sad reality is that you also notice ads wherever you go. And this was particularly true of my visit to the Olympic Park. So, what brands had the best poster sites, the best digital billboards or the biggest building wraps? Read more »

TV, the Second Coming?

The Guardian believes it is Sky’s most significant strategic move since broadband, but does the launch of Sky Now TV, a pay as-you-go internet TV service, signify a new era of how we consume TV? VINDICO’s James Grant looks at the significance broadband providers will have in the battle for online content distribution and the impact it will have on the advertising industry as whole.

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Jobs