The received wisdom is that today’s announcement of the closure of News Internationals’  (NI) Eureka magazine has come as a shock to nobody, either within News International (NI) or within media agency or advertising land.

NI launched the monthly science title Eureka to much fanfare three years ago – a title which was the brainchild of the then chief executive James Murdoch, who has a penchant for all things scientific.

Eureka was Murdoch’s baby and whether it would have been launched if Murdoch wasn’t in charge of NI is questionable, it is rumoured. Read more on Even BOGOFs couldn’t save Eureka…