We are surrounded by data and lots of it, so the potential for conflict and confusion is growing. It is big data and quick data. We really are inundated – it is flowing freely just like a river that has burst its banks. Our decision-making ability is therefore being tested with all this data. It is fraught with risk at the best of times, but hopefully a calculated risk rather than being a gamble. Nevertheless, it could probably always tell us what we need to know.
Read more on I do love a model with curves…
Follow Media:Blogged on Twitter
TagsAdvertising advertising agencies Andy Coulson bbc Channel 4 Conferences data David Cameron Digital media Facebook google Google internet Ipsos Ipsos MediaCT Ipsos MORI Magazines Media media Media owners Microsoft mobile News of the World newspapers Newspapers Offline/Online online Outdoor phone hacking Radio Research rupert murdoch search Search Engine Marketing seo Social Media social media Social Networking Television The New York Times TV Twitter Uncategorized Web Analytics