We are surrounded by data and lots of it, so the potential for conflict and confusion is growing. It is big data and quick data. We really are inundated – it is flowing freely just like a river that has burst its banks. Our decision-making ability is therefore being tested with all this data. It is fraught with risk at the best of times, but hopefully a calculated risk rather than being a gamble. Nevertheless, it could probably always tell us what we need to know.
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