Daily Archives: October 26, 2012

Feel good factor for London’s radio audiences

2012′s vibrant summer of sport, music, festivals and fun may be a distant memory, but the feel good factor and spirit of the season seems to have rubbed off on a number of radio stations.

This has been  a phenomenal RAJAR ‘book’ for Magic and Kiss – we had a goal of taking Gold and Silver audience position in London’s Olympic year and we have done just that – with #1 and #2 commercial share for Magic and Kiss respectively.  Indeed it is Magic’s best listening hours since 2004 and Kiss’s best listening hours ever.

I would say that the planets aligned perfectly with the right choice of great music for both stations, with forensic programming planning and familiar, talented presenters at the helm. We also captured the mood of London’s summer as official partners of London’s biggest parties – namely Magic’s co-promotion of BT London Live in Hyde Park, and Kiss’s partnership with both Wireless in central London, and BT London Live in Victoria Park. Read more on Feel good factor for London’s radio audiences…

Super Fly Guy Felix gives Red Bull its Wings

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. The Austrian adventurer plans a record-setting jump from 120,000 feet on Tuesday. Photo: Jay Nemeth/Red Bull Content Pool

This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. Photo: Jay Nemeth/Red Bull Content Pool

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. Photo: Jay Nemeth/Red Bull Content Pool

Ten days ago, Red Bull Stratos’s five year mission culminated in a successful launch. Felix Baumgartner jumped 24 miles to Earth breaking the speed of sound in free fall before parachuting to the ground. He broke three world records with that one amazing jump.

From a social media perspective, Red Bull broke all known records too: 8 million concurrent people watching the live stream around the globe, 900,000 interactions on October 14th alone on the Red Bull Stratos Facebook Page and over 20,000 mentions of @redbullstratos on Sunday and Monday (Source: Socialbakers). Read more on Super Fly Guy Felix gives Red Bull its Wings…

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