Monthly Archives: November 2012

Platforms are in fashion, but for how long?

I found myself the other night with feet up on the sofa watching Holby City on the television (wife’s choice I hasten to add), football on my tablet and Twitter feeds on my smartphone all at the same time.  It wasn’t easy and to be honest with just two eyes/ears and one brain and, let’s face it also being a bloke, I was probably only managing one of these things at any one time. Read more on Platforms are in fashion, but for how long?…

As Big Data gains weight, can it be trusted without market research insights?

This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI

Big Data: Elephant in the room?It seems like a long time since President Obama was re-elected.  The Republicans still control the House of Representatives, the Democrats still control the Senate and President Obama is still President. While it seems like we are back to business as usual, some things have changed!  Politics has shown us that the era of big data has now permeated through all industries, even politics. Read more on As Big Data gains weight, can it be trusted without market research insights?…

Radio turns 90 but are young people tuning in or dropping out?

The first thing to note is that young people do listen to the radio and always have done; they are just listening for less nowadays.    On average, 15-24 year olds listen to the radio for 17 hours a week, compared with 22 hours for the population as a whole.  But radio, which turned 90 last week, is a medium that has always been favoured by the older generation, so what is the concern?

There has always existed an expectation that people grow into radio.  The big unknown today is whether the lower radio consumption of the younger generation will be maintained as they get older. Read more on Radio turns 90 but are young people tuning in or dropping out?…

My take on Lord Sugar’s latest rant

I read with great interest Lord Sugar’s latest rant in Campaign last week. Not just because it’s the infamous Lord Sugar, but because I have a unique perspective on this, having been involved in selling Amscreen’s media offering from the very start before leaving the company in April to start my own media sales company.

I’m not sure what he thinks will be achieved with this tirade. This “no bullshit” approach might have worked for Amstrad back in the day when they were flogging stereos and computers to the likes of Comet and Dixons, but all it is likely to achieve now is to demoralise his own sales and marketing teams. The odd employee may emerge to support his comments but I can imagine more the quiet groans from staff on reading this article – it undermines all of their relationships and hard work. Read more on My take on Lord Sugar’s latest rant…

A year in ad:tech

When I started at Videology, we were a small company. Sixteen people crammed into a shared office on Charlotte St. Hell, never mind making tea, I even had to make my own desk.
A year later and things have changed. There are now more than 40 of us and we take up a whole floor of Centrepoint. In early 2013 we’ll be moving and growing again, taking four floors of a new building in the regenerated hipster locale of Kings Cross (beating Google to the punch!). Read more on A year in ad:tech…

TALKING IN TEHRAN

Since I formed my consultancy just over a year ago, I have been to some strange and esoteric places. My overseas travels took me to Tehran last week, where I presented at the 4th World Advertising & Branding Forum. (When I mentioned to my host that it was a world event attended only by Iranians, he replied “well, the Americans call their baseball championships the World Series, so why not?”) Read more on TALKING IN TEHRAN…

Read more on TALKING IN TEHRAN…

Love it or Hate it…

Robbie Williams switches on the Marmite Oxford Street Lights

Copyright: PA Images Yui Mok/PA Wire

Marmite and Robbie Williams have quite a bit in common.  Marmite has traded on being “loved” or “hated” since (and the various ad agencies that have bought this to life over recent years have created many of my favourite ads of all times.

Now Robbie Williams hasn’t traded his image in quite the same way, but for many he is just as polarising. For every woman in her 30’s swooning / going into labour early at the thought of another comeback tour, there are others (Radio 1 now included apparently), who would rather he got on a plane back to LA and started looking at the sky again.

However, both of these mega brands were bought together last week to switch on the lights at Oxford Street, which this year Marmite has sponsored.

Read more on Love it or Hate it……

oh what a night

On this side of the “pond” many of us (who didn’t have the stamina, or the access to hard alcohol that some of my colleagues did – you know who you are),  are waking up to the news that Barack Obama has been re-elected for “Four more years”.  And the President’s simple tweet of this message with a heart warming photo of him hugging Michelle has in the space of a few hours become the most re-tweeted Tweet – standing at over 500,000 tweets and rising.

Read more on oh what a night…

Telegraph metered paywall is all about getting the data

It has taken a long time coming but today (Thursday) Telegraph Media Group (TMG) finally confirmed that it’s to begin charging for access to Telegraph.co.uk.

Big surprise? Not really. This move has been two years in the making and follows much discussion, board room debate, and has no doubt accounted for the head of the odd executive (the last to go, digital chief Steve McLaughlin was a firm advocate of a paywall strategy but, I’ve been told, did not have the persuasive skills to convince his bosses. Telegraph chairman Aiden Barclay and chief executive Murodch MacLennan, meanwhile, are thought to be in the anti-paywall camp). Read more on Telegraph metered paywall is all about getting the data…

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