Daily Archives: December 4, 2012

Tip-toeing Towards A Multi-Screen Future

I was asked to chair a session at the excellent Future of TV Advertising Forum earlier this week. It was held at the Kensington Roof Gardens, scene of quite a few debauched nights out in the early 1990s, and it was strange to be there when sober, but hugely enjoyable nonetheless. Read more on Tip-toeing Towards A Multi-Screen Future…

A conversation between Big Data and Market Research

“Hey MR old man, how’s it hanging?”

“It’s hanging very well, Big Data, thank you for asking.  And less of the old.”

“I don’t know how you coped in your day having to design questionnaires and sample frames and then have interviewers go out and ask people questions – it must have taken an age and cost the Earth.  We get brand and device usage data now on tap, loads of it, all the time for pretty much zero data collection cost.” Read more on A conversation between Big Data and Market Research…

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