Well done Pitch PR for picking up the talents of Chisholm

Pitch PR’s winning of the much-prized brief to launch BT’s two sports TV channels is perhaps one of the PR results of the season.

 I don’t write about PR but I do write a bit about sport sponsorship and BT’s salvo into pay-TV has been one of the talking points across the industry this past year.  

For Pitch PR and its chief executive Henry Chappell, scooping the BT brief is a further underscoring of its credentials to compete and win out against the top sports-focused agencies (all the agencies would have wanted the BT brief, I’d bet, from M&C Saatchi Sport to FastTrack), complementing its other big blue-chip client success of the RFU.A small aside to the headline grabbing win for Pitch PR is the role played by a shadowy character in the background, a man who knows BT intimately well  and that Chappell had the gumption to pick up  as a consultant when he left rival agency FastTrack last year.

Step forward one Steve Chisholm, the man who ran FastTrack’s relationship with BT , including its much-heralded sponsorship of the Olympics and Paralympics, and a man who has an unerring understanding of how BT operates and how its marketing chief Suzi Williams thinks.

I’m not sure if Chime- the parent company of FastTrack- pitched for the BT brief,  neither am I sure that it was Chisholm which swung the pitch for Pitch PR.

But I’m pretty sure that hiring Chisholm- with his encyclopedic knowledge of the BT business-was a canny move and that, irrespective if it was a clincher to winning the brief, Chappell doesn’t care.

  • Martin Loat

    Good to see PR agencies and professionals getting some serious analysis from a journalist of the calibre of John Reynolds.