This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI
It seems like a long time since President Obama was re-elected. The Republicans still control the House of Representatives, the Democrats still control the Senate and President Obama is still President. While it seems like we are back to business as usual, some things have changed! Politics has shown us that the era of big data has now permeated through all industries, even politics. Read more »
Now that the Olympic and Paralympic extravaganza has drawn to a close we’re all desperately searching for something to fill the void. Fortunately for me, my broadband provider has recently given me a free one year subscription to LOVEFiLM, in return for upgrading with them. I have plenty of films to catch up on; as I have been to the cinema just once or twice in the last few years (babysitting more than doubles the cost)! But which films should I choose and how should I get the best value from the service?
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At the 2008 Beijing OIympics GB exceeded expectations by finishing 4th in the medal table, just ahead of Germany. According to Ipsos MORI research conducted for UK Sport ahead of the London 2012 Olympic Games the majority of the general public felt that Team GB would do at least as well as in Beijing – with 2 in 5 expecting Great Britain to actually finish higher in the medal table. Given the top 3 nations in 2008 (China, US and Russia) all have populations more than twice the size of ours and GB finished a long way behind 3rd placed Russia (with 47 medals to their 73), this is a tall order – even taking into account the much talked about ‘home advantage’. Read more »
As I return to work from a pretty wet week in Cornwall, I discover that our latest research* shows that I’m not alone in tightening the holiday purse strings!
Only half of Brits plan to take a holiday at all this summer (down from two-thirds in 2008), with it being the main thing we plan to cut back on. In fact, twice as many of us plan to make savings on holidays than cut the amount we spend on food or even games/technology products! With two in five British adults having at least one of the latest generation games consoles (Wii, Xbox or PS3) in their household and almost half now owning a Smartphone, I guess the money has got to come from somewhere!
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