The media pitch – 11 starter questions

The media pitch hasn’t changed but it should. Over-scoped briefs seeking solutions to too many ill defined marketing communications problems, sloppy processes and ludicrous media costing templates designed in the 1980s for an analogue world, all too frequently conspire to achieve an incredibly ambitious goal – the status quo, with the promise of huge cost savings! Surely we can do better than that?

Well done to ISBA and the IPA for creating thegoodpitch.com website – a worthy endeavour and timely reminder of the basic principles of good business practice, as well as decent human behaviour. What a shame it is, that in 2011 agencies and clients need to be reminded to be respectful, brave, open and transparent… Read more on The media pitch – 11 starter questions…