In the last few weeks I feel like I have been inundated with the same repetitive message, it’s followed me when I check email, it’s followed me when I’m reading the trade press online, it’s even followed me when I’m reading my social media updates in trap one (c’mon on…we all do it – don’t we?)
Thankfully it isn’t re-targeting, cookie harvesting, trading desks versus networks, attribution models, VPAID definitions, or any of the above, it is simply – people debating the merits of good and bad advertising, and it’s great to see. It has to be a good thing to take the odd five minutes here and there to remind yourself of some of the great creativity our industry delivers, either via intelligent placement or simple, great messaging. Read more »
