A True DOOH Innovation

The Eyetease iTaxitop screen

You may have noticed a brand new Digital Out Of Home (DOOH) format on the streets of London in recent weeks: digital screens on top of black cabs. And you can expect to see many more over the next few months as the roll out of this new media format gathers pace. Sure to divide opinion, this new DOOH format has dared to mess with London’s beloved, and ‘iconic’ black cabs.

The DOOH market has seen remarkable growth in recent years. More advertisers are now using DOOH formats than ever before, with campaigns becoming more creative and dynamic by the day. Much of this growth is attributable to a mass upgrade of traditional poster sites; the best and most prominent paper poster sites have been replaced with digital equivalents, and with it new ways of communicating with an audience. There are physically a lot more digital sites these days, so of course there will be growth. But until now, has the DOOH industry really innovated and created something brand new?

Read more on A True DOOH Innovation…

Digital OOH and the Royal Baby

jcdecaux-royal-birth-sun-campaign-470

When news broke that the Royal Baby had been born, media owners and brands scrambled to deploy various tactical campaigns and congratulatory messages.

From a Digital Out of Home (DOOH) point of view, the screen on top of the BT Tower was first to react. The screen featured on numerous news channels, showing its simple but effective message: “It’s a boy”. It’s just a shame that such a spotlight on DOOH was somewhat blighted by a sorry looking screen, with faded colours and some digital panels missing altogether.

Read more on Digital OOH and the Royal Baby…

My take on Lord Sugar’s latest rant

I read with great interest Lord Sugar’s latest rant in Campaign last week. Not just because it’s the infamous Lord Sugar, but because I have a unique perspective on this, having been involved in selling Amscreen’s media offering from the very start before leaving the company in April to start my own media sales company.

I’m not sure what he thinks will be achieved with this tirade. This “no bullshit” approach might have worked for Amstrad back in the day when they were flogging stereos and computers to the likes of Comet and Dixons, but all it is likely to achieve now is to demoralise his own sales and marketing teams. The odd employee may emerge to support his comments but I can imagine more the quiet groans from staff on reading this article – it undermines all of their relationships and hard work. Read more on My take on Lord Sugar’s latest rant…

Little Black Books

It’s been 5 months since launching Hub Digital Networks and amazingly we have already need to recruit (no agencies please!). It’s especially scary recruiting staff for your own company; you have to get it right. Many media sales jobs I see advertised place huge importance in finding someone with a ‘little black book’ of contacts, but is that really the answer or is it just an outdated, default request?

Media once had a notorious reputation, so I’m told.  Deals were done in the pub, and forgotten the next morning.  Annual conferences were held in exotic locations; jollies were five star experiences, all with no expense spared. Media owners played top trumps with expense budgets and their staff happily supplied the good times. They did all this because, once upon a time, it was all about ‘who you know’. Read more on Little Black Books…

The public stuff sells itself

 

I was lucky enough to visit the Olympic Park a couple of weeks ago during the Olympics. My tickets weren’t for the Olympic stadium, the Velodrome or the Aquatics Centre. No, I was there to watch Handball! Ok, so Handball may not be top of everyone’s list but it gave me a chance to take in the amazing spectacle that is the Olympic games; to walk around the park and to soak up the atmosphere of this once in a lifetime event.

For most of us who work in media, a sad reality is that you also notice ads wherever you go. And this was particularly true of my visit to the Olympic Park. So, what brands had the best poster sites, the best digital billboards or the biggest building wraps? Read more on The public stuff sells itself…

Being Sold To

Having been on the sales side of media for so long, it was strange to start receiving emails and calls from other companies selling me stuff. It has proved to be a real eye-opener.

It all starts when you first register your business at Companies House (CH). The post starts arriving from businesses trying to sell me accountancy, tax and legal services. I confess that ALL of it went in the bin. The chances are that most new companies will already have their financial and legal affairs in order, and usually with companies that have been personally recommended to them. Perhaps send it to me after 6 months when my needs might have changed, or when I have discovered that I need to find a new supplier of these services. So, timing is clearly important. Read more on Being Sold To…

Launch Pad

The is the first in a series of blogs around the highs and lows of setting up my own Digital Out of Home media sales business

I recently launched my own Digital Out Of Home (DOOH) media sales business [plug: done] and was lucky enough to be able to get it off the ground without having to enter the Dragons Den! I’ve worked in the DOOH arena for a while now, so it was the natural place for me to launch my new business. Stick to what you know, as they say. But, what would those scary dragons have thought of my idea had I entered the Den. Well, a quick look at the astonishing growth in the DOOH sector would’ve provided a strong opening gambit, but would it have been enough to get their money (in exchange for 49% of my business!)? Read more on Launch Pad…