The Measurement of engagement – are you engaged?

Measurement of engagement is key to the online video advertising industry’s continued growth. But with different measurement tools available, what should you be using and why? Our latest benchmark report takes a look at this.

Measuring the view-through rates, the number of people who watch video ads in full, of a pre-roll ad is now becoming a standard metric for establishing an engaged viewer. 51% of media buyers use this as their primary method. Some would argue that this is not fool-proof. How do we know the ad isn’t playing below the fold or with the sound off? This is the reason 39% of buyers are also telling us they are still using click-through rates to establish that the engagement with an ad is real. Read more on The Measurement of engagement – are you engaged?…

Media news & media jobs | Media Week