Premier League clips win will prompt The Sun to go behind paywall

If there was ever a question whether The Sun website would go behind a paywall, like sister title The Times, then News Internationals’  scooping of the Premier League football  mobile and internet highlights has surely put this to bed.

Quite simply this is a now a no-brainer for New International: it will happen. Read more on Premier League clips win will prompt The Sun to go behind paywall…

Well done Pitch PR for picking up the talents of Chisholm

Pitch PR’s winning of the much-prized brief to launch BT’s two sports TV channels is perhaps one of the PR results of the season.

 I don’t write about PR but I do write a bit about sport sponsorship and BT’s salvo into pay-TV has been one of the talking points across the industry this past year.   Read more on Well done Pitch PR for picking up the talents of Chisholm…

Read more on Well done Pitch PR for picking up the talents of Chisholm…

Guardian ad offers snapshot into future of national newspapers

Choosing Hugh Grant to front a new ad campaign extolling the “integrity” of your newspaper seems a little bizarre, given the actor made his name and millions on the back of his wholesome look and clean-cut image only to be later found to be a curb crawler.  And not a very good one at that. Read more on Guardian ad offers snapshot into future of national newspapers…

Telegraph metered paywall is all about getting the data

It has taken a long time coming but today (Thursday) Telegraph Media Group (TMG) finally confirmed that it’s to begin charging for access to Telegraph.co.uk.

Big surprise? Not really. This move has been two years in the making and follows much discussion, board room debate, and has no doubt accounted for the head of the odd executive (the last to go, digital chief Steve McLaughlin was a firm advocate of a paywall strategy but, I’ve been told, did not have the persuasive skills to convince his bosses. Telegraph chairman Aiden Barclay and chief executive Murodch MacLennan, meanwhile, are thought to be in the anti-paywall camp). Read more on Telegraph metered paywall is all about getting the data…

Even BOGOFs couldn’t save Eureka

The received wisdom is that today’s announcement of the closure of News Internationals’  (NI) Eureka magazine has come as a shock to nobody, either within News International (NI) or within media agency or advertising land.

NI launched the monthly science title Eureka to much fanfare three years ago – a title which was the brainchild of the then chief executive James Murdoch, who has a penchant for all things scientific.

Eureka was Murdoch’s baby and whether it would have been launched if Murdoch wasn’t in charge of NI is questionable, it is rumoured. Read more on Even BOGOFs couldn’t save Eureka…

I was wrong about The News on Sunday

Will Richard Desmond be tempted to flog off the Daily Star Sunday to former Sunday Express editor Sue Douglas and former ITV commercial director Rupert Howell?

This might just happen, I reckon, contrary to a previous blog that Media Week ran rubbishing the idea as about as likely Desmond spending an evening of revelry with the Daily Mail’s Paul Dacre.

The reason for the change of mind: Dougals and Howell seem hell-bent on making this happen. Read more on I was wrong about The News on Sunday…

Microsoft’s Outlook.com could be winner

Microsoft’s new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service Hotmail to the rubbish heap, where it belongs.

Hotmail, over 15 –years-old and left to rot for the last eight amidst a super-fast digital industry in which more nimble and contemporary looking emails such as Gmail trumped it, needed ditching and Microsoft knew it. Read more on Microsoft’s Outlook.com could be winner…

John Teal- a loss to the newspaper industry

As media reporters remain glued to their screens awaiting Twitter’s next fart, one significant story has fallen under the radar this week – the exit of Mail Newspapers ad director John Teal.

Teal has been with Mail Newspapers 25 years, nigh on man and boy, a stretch that has no doubt encompassed much graft and determination, but undoubtedly ennobled him into the top tier of media tradesman.

If you praised him in this manner, he would probably look at you blankly and then issue you with an expletive; probably the same expletive he has fired off to Aegis, WPP and anyone else who tried to get one over on Mail Newspapers over the years. Read more on John Teal- a loss to the newspaper industry…

UK Athletic’s divorce from Aviva is no surprise

Sports such as gymnastics, athletics and swimming will be hoping that the London 2012 Olympics will provide a shop window to potential sponsors wanting to cash in on the expected success of English sport.

If the likes of UK Athletics can’t convince sponsors of the virtue of sponsoring domestic athletics during the Olympics, then it never will.

That is why it is little surprise that UK Athletics
is poised to introduce a new multi-sponsor strategy and end its long-term sponsorship deal with Aviva, up for renewal at the end of the year. Read more on UK Athletic’s divorce from Aviva is no surprise…

Bring X-Factor style voting to AGMs

The AGM, sometimes referred to as the “annual geriatrics’ moan” or more commonly “annual general meeting”, is suddenly becoming something of a place to be -an event where scalped big earning chief executives are paraded in front of angry shareholders as penance for years of over-indulgent remuneration amidst falling profits.

It never used to be the case; AGMs used to be a boreathon, where dividend, auditors and executive pay would be silently approved by corporate shareholders who could never be bothered to show up. Read more on Bring X-Factor style voting to AGMs…

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