Liam Mullins

Head of Press at the7stars – this blog will aim to give a witty (hopefully) insight into the weekly goings on in the world of media.

A Song for Media – by Liam Mullins

Listening to the radio this morning, I heard U2’s “It’s a beautiful day” and it kind of summed up my week.  Unlike last week’s earworm the Rolling Stones “I can’t get no satisfaction” which was far more relevant (and for once I don’t mean Mrs M).  It got me thinking in a far too Wogan-esque vein, that we should have soundtracks for our days, and more specifically we should have soundtracks for our job roles.  Read more on A Song for Media – by Liam Mullins…

Wardrobe Malfunction

A couple weeks ago, I was in Liverpool, enjoying the festival of peach nylon and mahogany sprayed flesh that was Ladies Day at Aintree. Read more on Wardrobe Malfunction…

The Art of Lunch

So, its about time I wrote about one of my favourite subjects. LUNCH.  Or more specifically the media lunch. You may have read about the Getlunched.com social lauch recently?  I think this is a great idea.

Before I talk about why, I thought I’d talk about the art of the lunch -  particularly because of a lot of recent chats with brow beaten media owners centre on the new crop and the fact they don’t seem to get it.  The guys that work with me are indoctrinated in some ground rules for being the perfect media owner lunch guest, and how to make lunches as useful as possible. I thought I would share them with you: Read more on The Art of Lunch…

Tribes by Liam Mullins

In the last 5 days I have not drunk any alcohol or caffeine, I’ve also had a minimum of 8 hours sleep every night. Oh, and I’ve also cycled 27 miles Monday and Tuesday AM.

Read more on Tribes by Liam Mullins…

The secret to a great media office

When we moved into a pristine, amazing shiny Charlotte Street office three years ago, we thought we would be there for a good few years to come.

However this weekend we moved our office to Soho to somewhere that can accommodate our 50+ people without feeling squashed. Read more on The secret to a great media office…

The Media Yes Man

I appreciate in media we are a bunch of cynics. Even more so when you are a media buyer.  ”No” is the new black.

I remember going to meetings with a day book and taking great pleasure in opening it on a blank page. I listened for 20 minutes before making a disparaging remark, closing the book without drawing so much as a doodle and leaving. Read more on The Media Yes Man…

The 10 rules of media email etiquette

Hello media land, happy Monday.  Sorry for the absence the last couple of weeks.  A combination of writers block, effective anger management coaching and a number of pitches has got in the way.

Read more on The 10 rules of media email etiquette…

The Art of War – as told by Liam Mullins

If you’re reading this, chances are you will be in media. And the chances you will be doing some negotiating today. Well, that’s what you’re bloody paid for anyway. Read more on The Art of War – as told by Liam Mullins…

Media by any other name just aint….

(not a mall)

So, as I usually do, I’m typing this into my blackberry on my commute to work – Read more on Media by any other name just aint…….

Looks like we made it…

To quote the words of everyone’s favourite Canadian Shania Twain. Looks like we made it, Look how far we’ve come my baby… Read more on Looks like we made it……

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