Maisie McCabe

Senior Reporter at Brand Republic Group. Maisie has been with Brand Media since August 2008 and covers TV, radio, outdoor, cinema and regional media across Campaign, Media Week, Marketing and BrandRepublic.com

Why were parts of the TV ad industry flummoxed by ITV’s results?

Last week Thinkbox, the marketing body for TV, revealed the amount spent on all TV advertising (including spot and sponsorship) increased by 2.2% year on year to £4.4bn in 2011. I can not think of any way that can tally with ITV’s estimate that the spot market was only up 0.7%. Read more on Why were parts of the TV ad industry flummoxed by ITV’s results?…

What do you do about a problem like London Underground?

When CBS Outdoor, creaking under the weight of a crippling billion-pound Tube deal, opted to take legal action against Transport for London, the industry consensus suggested it was a risky strategy.

Read more on What do you do about a problem like London Underground?…

The New York Times film goes on tour: all hail David Carr

A little while ago I went to a screening of ‘Page One: Inside the New York Times’, organised by the paper’s international newspaper the International Herald Tribune. The documentary follows The New York Times’ media desk during a turbulent time in media and raises lots of important questions. Read more on The New York Times film goes on tour: all hail David Carr…

Read more on The New York Times film goes on tour: all hail David Carr…

‘Big Brother’: all eyes on the overnights

The bath in the 'Big Brother' house

Apart from who is really going to be joining Sally Bercow in the ‘Celebrity Big Brother’ house this evening one of the major questions now is what audience the show is going to deliver.

Richard Desmond, chairman and owner of Channel 5 parent group Northern & Shell, was telling everyone at the show’s glitzy launch on Monday that he thinks ‘Big Brother’ will deliver four million viewers. Media buyers (and the Channel 5 sales team) tell me around two million would be a good result.

Read more on ‘Big Brother’: all eyes on the overnights…

A look behind Sky’s 35% ad growth

One of the things that struck me in BSkyB’s results last week was how well Sky’s ad revenue has performed. Overall revenues at Sky climbed 16% year-on-year to £6.6bn in the year to 30 June 2011 but revenues from advertising soared by 35% to £458m.

If you look back through Sky’s results over the last two years you can calculate that it generated £213m in ad revenue in the first six months of 2011, up 31.5% from the £162m in ad revenue generated in the six months to 30 June 2010. Read more on A look behind Sky’s 35% ad growth…

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