Are we getting closer to TV viewers and consumers?

By March 29 2011, 8:32 am Comments Off

Thought I’d just flag up Channel 4’s latest innovation in television advertising, extending the work it released last year with comedian Jimmy Carr, which included interaction from the comedian with, among other characters the Gocompare.com. Read more »

It is time to celebrate TV’s rising stars

By March 17 2011, 11:56 am Comments Off

As we enter the fourth year of the Channel 4 Plannertarium under the banner of “TV in the New Age of Engagement” the need for greater strategic thinking has never been so acute.

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