Are we getting closer to TV viewers and consumers?

Thought I’d just flag up Channel 4’s latest innovation in television advertising, extending the work it released last year with comedian Jimmy Carr, which included interaction from the comedian with, among other characters the Gocompare.com. Read more on Are we getting closer to TV viewers and consumers?…

It is time to celebrate TV’s rising stars

As we enter the fourth year of the Channel 4 Plannertarium under the banner of “TV in the New Age of Engagement” the need for greater strategic thinking has never been so acute.

Read more on It is time to celebrate TV’s rising stars…