The lowdown from your ringside civilian reporter…
It was like watching two heavyweights slug it out over an epic 15-round bout at this year’s Media360.
In the red corner, the champion fighter, Sugar Ray Emotion.
This is the established warrior of the marketing world, weaving stories into advertising campaigns that are wonderful enough to make grown men cry (see John Lewis) or make airlines pimp up their wings (hello, British Airways). Suger Ray was old school, preaching stories for brands that float from the gut of Creativity and sting with real Emotion.
