Social Media is Keeping Brands Busy and Evolving

Things have changed around here.

 

18 months ago I was pumping out 2 or 3 posts a week on this blog. Nowadays I’ll be lucky to get out 2 a month.

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Let’s Encourage Businesses to Think About Being Visible

Tomorrow I’m travelling up to Leeds to speak at the Think Visibility conference on Saturday.

I love the name of the event as it encompasses much of what businesses fail to do much of the time.

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Online Retailers Showing Bad Form Internationally

How long have people been selling stuff on the web? How long have credit cards been around? How long have DHL, UPS or the Royal Mail been in business?

 

Add those years up and we must be over a century of experience right?

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Bread Demographics

Noticed at the weekend that the Sunday Times Magazine was crammed full, not just with messages for sofas, kitchen frontage and cheap chinos, but with adverts selling bread.

 

Asda, Tesco and Hovis were all there in full-page spreads. Were they hoping to get a rise out of punters as they lay in bed reading and contemplating the weekly shop later?

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How to Overcome Bloggers Block

There are only a few things that really get my goat, and one of them is blog posts that start, “Sorry I’ve not blogged for a while…..”

 

Just search for “not blogged for a while” on your favourite search engine and you’ll see a multitude of excuses, some quite amusing and some downright daft.

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Announcing Beware the Big Turn Off

My train was late this morning. It was 10 minutes or so late into Victoria because of someone being “taken ill” at Clapham.

 

I know this because the conductor on the train told us with all the sincerity of a soggy Casey Jones burger – remember them?

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Cannes Lions 2010 – Digital Insights, Videos and Interviews

It was quite a week in the south of France last week. The annual gathering of several thousand creatives, advertisers, marketers and tech bods, was the best yet for those into digital.

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ITV, Rob Green, Beckham’s Face & Social Media

Well what a weekend!

 

I get a duck playing cricket, we lose the game because our skipper drops two sitters in the final over when we need one wicket to win, and then Rob Green gives my (American) wife a reason to gloat for the next 4 years!

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How to Spot a Twitter Idiot

If there’s one thing I loathe, it’s lazy Twitterers.

 

I spent an hour or so at the weekend un-following about 100 people I spotted using Twitterfeed.com to populate their stream ad nauseum.

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Cannes Lions – Who’s Coming?

Just posted a video interview with Cannes Lions CEO Phil Thomas on our advertising blog.

 

In it, he talks about how digital is becoming more and more important in the creative process of advertising, and gives some insight into what it takes to pull off such a massive event.

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