Sell to 100,000 or shout at a million? Cheap fans become mediocre customers…

03-07-2012 10-13-49

Speaking with the smart folks over at Alchemy Social (part of Experian) last week – specifically Will Ashton, Global Strategy Director, he hit upon some interesting research he’s been working on regarding a subject very close to my heart – value and ROI.

The research ties in with a trend I am hearing and observing throughout the industry – a desire to make Facebook work harder.  Using Hitwise data to measure the worth of fans, Ashton and co have gone beyond ad-effectiveness and click-path analysis to see what the fan does after they have clicked ‘like’ – specifically purchasing goods and services. Read more on Sell to 100,000 or shout at a million? Cheap fans become mediocre customers……

5 years on Twitter vs 7 months on Google+…which has netted me more followers?

I noticed something interesting yesterday, I was close to having the more followers on my Google+ account than on Twitter.  Nothing too thrilling until you realise I’ve been on Twitter almost 5 years and Google+ little over the same amount…of months.

Two things before we dive in…1) this is not a Google+ love post nor a Twitter bashing one.  Neither has a specified use or way of using it.  I enjoy using both platforms and use them for different reasons (personally and professionally).  I get very different things from both.  2) It’s also very important to not mistake this post for me believing only numbers is important.  Having a huge following that does something for you is better than simply having a huge following…proverbial butts covered, let’s push on. Read more on 5 years on Twitter vs 7 months on Google+…which has netted me more followers?…

Hold on to your Pinterest…

I’ve had a Pinterest account for a few months now, I logged in, saw how it worked, determined it’s value for me and headed off.  It wasn’t for me (I have other tools to get the same effect).  I’ve checked back in every so often as I get emailed when someone follows the three boards I made (one of which has nothing on it).  This alone got me thinking about its potential and user base way before everyone lost their minds about it recently.  Now don’t get me wrong, I, like the next man (or not as the case may be…) am not against pinning or Pinterest, but the facts remain clear and context remains everything : Read more on Hold on to your Pinterest……

Google+ : brands should be on, people should not be lazy.

Ok, I’m going to say it, for 100 days Google+ is not doing badly.  Not badly at all.  +40 million users who are sharing high-growth and high engagement content (photos, videos etc) at a decent rate.  Yet, as we’ve seen with other launches of sites we have some critical pieces starting to emerge and rightly so, Google+ is not perfect… it is also not Facebook.

I’m seeing two main themes emerging: 1) the current Google+ business solution is not usable and 2) when they go on Google+ they don’t get any value from it or “no-one is on it so I don’t use it” verbiage.  One word sums up both these things.  Laziness. Read more on Google+ : brands should be on, people should not be lazy….

Social works best when technology, behaviour and data fuse

Internet Week is well and truly underway and I have to admit I’ve been impressed with the caliber of the line-up, range of sessions and turnout.  Before I continue, make sure if you aren’t signed up already, to tweet when you do and you get £10 off a ticket.

I was asked to be part of a LinkedIn panel to talk about Paid, Owned and Earned media, technology and generally working with clients in the social space.  Before we even shook hands with the other panel members we were given one of these… Read more on Social works best when technology, behaviour and data fuse…

The Great British Public appears open to ‘Blipping’… is your brand? [BlippAR]

For those unfamiliar with BlippAR (or augmented reality for that matter) – take a couple of minutes to watch the video below to see the potential of the platform for your brand.   It’s an interesting technology that fuses touch technology, mobile devices (Apple and Android) with image recognition to create something that can be engaging, useful, sales/traffic driving and customer-service driven.  In short, you see items or information appear and you can interact with it based on it recognising your logo, ad, poster etc).  Holy grail?  Click play and see what you think… Read more on The Great British Public appears open to ‘Blipping’… is your brand? [BlippAR]…