rhysmclachlan romeomike174

Instagram is just the start

If you were surpised by the fact that Facebook was willing to pay $1bn in cash and stock for Instagram then be warned: this is the just the start.

Despite everything that’s going on in the wider economy, all the indicators point to a digital economy klondike. This gold rush will be initiated and funded by the East and West Coast US, regions that appear to be effectively recession-proof for the foreseeable future. Read more »

Apple – Masters of the Marketing Universe

Apple has mastered the art of getting massive global coverage for its new products even when it has little to announce.

Why all the fuss about social TV?

Social TV platforms don’t appear to contribute to the thing they need most – great TV

Video wins – dispatches from CES

I’ve just spent a week in Las Vegas – not gambling or watching the shows but contemplating the future of our industry.

This is my fourth year of attendance at the Consumer Electronics Show, and the overarching vision of our business presented this year, is that more so than ever, video remains at its heart. In 2012 all the attention was on TV. There were all manner of smart TVs on show, demonstrating IP connectivity, motion control and thinner than ever, but they were all still recognisably devices for watching video. Read more »

2012 – The Year of Mobility

Consumer media consumption is already mobile. The media business needs to look at the right indicators.

Welcome to the office

First day at the office

At home Sunday evening before my first day in a new office: After 16 years in big agency land, I’m going to work in a start up.

The office manager/receptionist/recruitment-coordinator calls – can I bring my drill because I’m going to have to make my own desk (an Ikea flatpack)?

That was my first task in the London office and actually we’ve expanded so fast that double-desking is norm, and I mean sharing a desk built for one, rather than the luxury of having multiple desks within the office. Read more »

Be the game, not the player

The climate for developing advertising technology is vastly superior in the US. The UK needs to up its game.

Jobs