A new mind-set for the TV set

By September 4 2012, 4:03 pm Comments Off

For millions, the realisation of TV when you want it, wherever you want it is fast becoming an everyday reality, writes Richard Lambert, account director at specialist PR consultancy Braben.

Technical innovations from new and established players have caught the imagination of the public this year like no other.

Through the uptake in technology that has enabled us to access video content in new ways and the substantial marketing budgets used to spread the word, a significant and lasting shift in mind-set is almost tangible.

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Facebook dominates online global conversation about marketing and advertising

By May 17 2012, 2:08 pm Comments Off

As the great and the good gather for the ninth annual Media360 Conference today, joint research by PR consultancy Braben and business intelligence company Polecat using its virtual analyst software MeaningMine shows over 35,000 articles on marketing and advertising around the world have been published online so far in 2012.

That averages out to over 8,300 articles every month and nearly 300 every day. Such a large amount of discussion just goes to show how the media business is never far from the headlines on a minute by minute basis. The MeaningMine platform crunches through 1.5m online and social media postings every day to track this in real-time. Read more »

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